These tools provide quantitative (numerical) data to keep track of the website events and outcomes. Some of the prominent quantitative tools include Website heat map, general analytics, form analysis, customer satisfaction (CSAT), and Net Promoter System (NPS), and funnel tools to upscale the business performance.
The qualitative tools focus on analyzing the reasoning behind the occurrence of some specific events concerning the business performance. These are taken into consideration with the help of website feedback tools using both on-page and off-page links, usability testing tools, website session recording, and other online review mechanisms.
Besides collecting the analyzes from quantitative and qualitative tools, few more measurement tools like A/B testing tools, conversion-tracking analytics, and the combination of the website heat map and session recording tools are used in the process.