In this competitive world, every business owner aims for high traffic and conversions but the strategy do so varies for each organization. Ideally, this dilemma exists between the two online marketing techniques – SEO and Paid Advertising. These two digital marketing strategies are the bottom line detriment for the marketing and branding processes of the business houses. So, let’s try and understand how these techniques differ, what their distinct objectives are, and what suits the business goal.

Search Engine Optimization (SEO) is a consistent attempt to rank the web pages higher and optimize the content using the right algorithms. It is a long-term solution and requires less maintenance. Moreover, it is responsible for building trust and credibility in the long run. As a result, businesses can expect a sustainable ROI from SEO. However, what cannot be neglected is the fact that SEO takes longer to produce results and may not work optimally for time-sensitive content.
Alongside Paid Advertising/ Paid Search requires heavy investment to improve the brand visibility and is often termed PPC (Pay-per-click) Advertising. The targets are accomplished through keyword targeting and bidding which works extremely useful for time-sensitive content. As a result, PPC Advertising is meant to deliver quick and targeted results but requires high maintenance and budget to run it across the platforms.

The major difference between both these processes is based on four key aspects – Impression, Space, Cost, and KPIs. These points of distinction deals with the impact of both these practices on SERP (Search Engine Results Page).

In the battle of SEO v/s, Paid Advertising, both are competitive and great. The choice of opting for any one of them or both depends completely on the individual business goals. So, if you are clear with your objective and want ways to achieve your goals our Digital Marketing Agency and SEO Marketing Agency that serves largely across the UK, US, and UAE is all set to establish your branding momentum.