With millions of websites running and competing with each other on Google Search Engine might make you wonder, what do the ones ruling the first page of the Search Engine do? Is it a fluke or strategy? Indeed, it’s a strategy to optimize online presence through a widely accepted process called Search Engine Optimization.
It is a process comprising of two aspects – Off and On-Page SEO. As the name suggests, Off- Page SEO refers to all the activities which are performed off the website to increase the search engine ranking. On contrary, on-page SEO is the optimization strategy implemented on the web pages or website to make it rank higher.
So, ideally when an SEO company
works both off and on-page, then goal attainment shall be real quick. Isn’t it? The answer would be a big NO because SEO is an ongoing process that requires huge consistency to see results. Ideally, it takes at least 3 months to witness changes. Thus, SEO is never a one-time deal; it’s a sophisticated maintenance process. So, lets’ understand what makes it an ongoing process.