The google reviews, recommendations, and a lot of expert opinions have certainly helped in building useful insights relating to two of these e-commerce platforms. Yet the debate still remains active and so let’s understand WHY and WHY NOTs on the basis of some key criteria before these are brought to e-commerce development use.
Design is the first point of attraction and trust-building for customers and Shopify’s greatest USP is its visual quality consisting of several themes and templates. Thus, you can easily get 100 separate designs. The clean, aesthetic, responsive designs allow the development of flawless websites. Please note developing a Shopify-based E-commerce interface requires immense support from professional web designers like Centrelocus.
On contrary, WooCommerce is the plugin from Woo Themes and does not deliver any specific design features on its own. The design part is addressed using a Word Press theme. Despite the limited design approach it does not fail to impress users with its open-source approach where developers from various niches sell their incredible designs. As a result, the design portfolio of Woo Commerce is far more extended and practical.
Isn’t it true that every webmaster wants slightly more bang for their buck? Yet both these extremely e-commerce technologies hold significant price differences. Shopify is certainly the phenomenal solution for fulfilling e-commerce requirements but its pricing packages may feel slightly heavy on the pockets. To address this issue Shopify has opted for a conventional price strategy where basic to advance all price ranges are decided based on the service it offers. On the other hand, WooCommerce is a free and open-source plugin that involves little cost; the only cost users have to pay is for the extension of the features depending on the project requirements.
Shopify offers various features like the unlimited product, file storage, automatic fraud analysis, manual order creation, blog modules, adjustable shipping rates, customer profiles, efficient dropping capabilities, embedded integration, etc to facilitate the better expansion of e-commerce stores. Additionally, WooCommerce introduces users to a mobile-friendly structure, stock level control, majority of payment modes, free Facebook Ads &extension, supports affiliate marketing, etc. which results in the creation of healthy e-commerce sales.
The ultimate target of every website is to run well on search engines like Google and for this purpose SEO plays a crucial role. As a result, the E-commerce tech stack being used shall go hand in hand with the SEO requirements. Shopify addresses basic SEO practices like meta information, site cop, etc. Moreover, Shopify's clean code facilitates better link building and enhances visibility on search engines. Alternatively, the smooth compatibility of WooCommerce with Word Press is an added advantage for SEO. Thus, WooCommerce offers more profound and precise SEO options to an e-commerce website.
While running an online business and transactions security becomes the prime consideration. Any compromise with the website security can lead to severe issues. Sadly, WooCommerce is not technically upgraded to provide enhanced security measures with the plugins and depends on the Word Press ecosystem for the same. On the Contrary, Shopify covers all security aspects and reduces dependency on other platforms. It comes with a built-in SSL (Secure Sockets Layer) certificate making it difficult for criminals to tamper with the customers’ information.