Make your Store Mobile
No business can work with rigidity. Especially when it’s about E-commerce business where customers make everyday choices based on their convenience. Inarguably, in the present scenario convenience comes with mobility. As a result, it becomes important to allow users to access your E-commerce platform not just on desktops but also on phones and tablets. The better the accessibility, the higher is the conversion rate and hence the revenue.
Use Email to its Best
To take the best advantage of Email begins by preparing the Email list. We understand this may seem a monotonous task at first but it’s like a beneficial reinvention to your marketing system. It helps to build a community of loyal customers by targeting or retargeting them. Popup works incredibly well when it’s to online stores. However, it’s true that continuous popups can be annoying at times. Hence, it is best to throw the popup when the person uses the system for a longer time.
Alternatively, you can go ahead with incorporating the opt-in checkbox option to make it less intrusive than a popup. It has been observed that Emails work most efficiently because unlike paid promotions the users choose the opt-in option to hear more when they are approached in a professional manner. Also, you can choose the solid email marketing strategy which includes a weekly newsletter containing the subscription option too.
Use the Scarcity and Up selling Model
Isn’t it the human tendency to consider the rare and limited stock as more valuable? Exactly, this is where the scarcity model for E-Commerce acts intelligently. Hence, if the items are listed as a limited edition, running out of stock, timed offers, etc, then visitors tend to buy immediately rather than placing the items in the cart. The studies suggest that Scarcity Marketing leads to boosts the click-through rate by 14% and further doubles sales. Alongside, while the customers put the items in the cart, this is where the back-end team shall come in role with suggesting some relatable products that might complement the existing item in the cart. This strategy is termed upselling and is expected to generate better revenues.
Use SEO and Social Media Skills
When it’s about being on the top list of E-commerce stores then SEO plays a crucial role. Here, the website is optimized with the Search Engine standards and ranks higher when users search for such services and products. Moreover, SEO alone cannot get the job done, to attract traffic it has to outshine the widely used social media handles like Facebook, Instagram, LinkedIn, Twitter, etc. However, of these entire Social media options, Instagram shall be highly preferred as it also turns out to be an E-commerce store in itself if the top-selling items are showcased well.
Make Social Proof the Priority
The increasing number of frauds cases has made customers a bit more conscious when making an online purchase. As a result, 70% of the customers go through reviews and ratings while making the purchase. This makes it obvious to add true ratings and reviews to products that are displayed. Alongside, to make it more convincing the repeat customers can be asked to share their testimonials. To seek the testimonial from the customers you can go ahead using the email techniques and etiquette which makes it more professional and less burdensome if some perks are added to it.
Choose the E-Commerce Development Partner
Email marketing, Social media marketing, and SEO everything calls for expertise and this is where the need for full-fledged E-Commerce Development rolls in. It is best to look for agencies with profound global exposure because the true potential of E-commerce Businesses lies in expansion. It is best to look for agencies with profound global exposure because the true potential of E-commerce Businesses lies in expansion. So, while looking to outsource the E-Commerce Development and Marketing an agency like www.centrelocus.com shall be your hunt.
Final Words
According to experts, this is the era where Online Marketplace is believed to come with more diversity and convenience. Consequently, E-Commerce has gained a significant boost. If the right Client Acquisition and Handling strategies are placed, then there is no way an E-commerce businesses look back. The only challenge is the increasing competition with can also be tackled with the right Digital Marketing techniques. So, join hands with Centrelocus and boost your E-commerce Business sale.
