Initially, when the idea of keyword research and semantic keywords came to life, people started to stuff the keywords just to rank themselves higher. However, the notion seems to have taken a practical turn in recent times where digital marketers are aware of keyword density and develop high-quality content that flows naturally. Thus, today search engine algorithm prefers content that provides immense value and sound more natural with a fair amount of semantic keyword included in it.
What are Semantic Keywords?
Every search query on the search engine is backed by some intent. For example, if the person uses the word “SEO companies in the USA “, the search engine (Google) will give all the available options with these keywords in it. Thus, these keywords that we use to search something over search engines and using which search engine ranks websites are called semantic keywords. Furthermore, these keywords are conceptually related to the original keyword. Such as SEO is a semantic keyword for the original keyword “digital marketing”. Thus, semantic keywords are a critical part of creating an SEO strategy.
Importance of Semantic Keywords for SEO Strategy
Since Semantic keywords are conceptually related keywords or phrases therefore they add immense value to the overall content strategy.
● It provides more keyword rankings to support organic search.
● The high-quality keywords with required keyword density are preferred by Google crawlers.
● It supports the branding processes and makes the page look more authentic.
● Semantic Keywords provide more opportunities for building stronger links.
● It helps the website users stay longer on the page rather than returning to the search.
How to find Semantic Keywords?
It is certain that semantic keywords help boost content marketing efforts. Thus, there are several strategies that can be used to search the list of semantic keywords depending on the type of audience the website or page wants to attract.
Social Monitoring Tools
The social monitoring tools are the most realistic keyword research planner as they help to easily track conversations and provide useful insights about the complete industrial performance. Social media platforms also facilitate setting up alerts when people discuss topics in the comment, feed, or in other ways. As a result, these discussions provide more ideas for semantic keywords.
Google Search and Tools
While searching things on Google, the user comes across a list of related searches on the Search Engine Results Page (SERP). This list includes the commonly used semantic keywords that can be incorporated into the content. Google’s Hummingbird is the secret behind providing the list of related keywords based on different search queries for a given concept.
The “People Also Ask” feature help to pinpoint related questions that contain semantic keywords in them. Furthermore, Google also bolds the related terms appearing in the meta description which serves as a semantic keyword too. The keyword planner Google Ads and Google Trends also make it easier to identify semantic search keywords and identify their popularity for content marketing.
Semush’s Keyword Magic Tool
This keyword magic tool is considered the wealth of applicable information for semantic keywords. Since the tool contains 142 geo databases which mean nearly 20 billion keywords for users or marketers to plan their campaigns effectively. Furthermore, these words can be sorted and filtered based on their traits, volumes, and goals.
Ways to Improve SEO Strategy Using Semantic Keywords
Semantic SEO encompasses multiple strategies which are generally incorporated in content marketing campaigns as follows.
● Optimize the keyword clusters
● Improving the depth and length of the content
● Try to answer “Please Also Ask” questions available on search engines.
● Add structured data
● Make the best use of content optimization tools
● Focus on building topic clusters on the website
We have often heard that” Content is the King “, but when thinking of SEO it is sure that content alone cannot rule. It is backed by powerful semantic keywords that provide a deeper understanding of how the content is searched and ranked. As a result, the semantic keywords also help to define targets and establish the overall digital marketing campaigns.