Progressive Web Apps (PWA) for E-Commerce
Several companies have incorporated this concept into their businesses to deliver highly engaging user experiences since 2015. Progressive Web Applications have delivered considerable conversions to industry giants like Twitter, Alibaba, Trivago, Walmart, and more.
The success stories of PWA is alluring to all business type be they small, mid-sized, or large. Thus, PWA is helping businesses to head toward growth. So, isn’t it important to understand what this wonderful tech stack is?
What is Progressive Web App?
As the name goes by, PWA is a web application that uses the latest technologies to enhance web capabilities and provide a native-app-like experience to users. Its prime focus is to bring consistency between web and native apps to replace both with one application. Thus, Progressive Web App is an advanced version of the web and native app, as it looks like a website and behaves like a native app.
Also, it can easily be added to the home screen of the smart phone, facilitate push notifications, and allows working in offline mode too. Thus, PWA is a highly reliable, fast, responsive, engaging, and interactive web application that is highly progressive in nature.
Why Does E-Commerce Need a Progressive Web App?
Today 60% of the business traffic comes from the mobile which clearly indicates that mobile traffic is surpassing desktop traffic. However, even if the mobile traffic is growing, the conversion rates still account for only 16% of the total conversions with the native apps. Alternatively, according to Google reports, when an E-commerce store switches to a Progressive Web App it witnesses a 20% boost in its revenue, and in some cases conversion rate on mobile doubles.
As a result, both new and existing web shop considers delivering services as a Progressive Web App not just as a standard online store. Since the majority of E-commerce websites have not adopted this technological advancement thus they remain deprived of rare and exciting opportunities.
How Progressive Web App Supports E-Commerce Operations?
The advanced functionalities of the PWA features have made the E-Commerce ecosystem highly progressive and seamless. Such advanced features of PWA are an extended version for native apps and keep the businesses always a step ahead.
- Boosting User Engagement with Push Notifications
- Excellent Loading Time
- Assists in SEO Practices
- Increased Conversion Rates
Do You Also Need Progressive Web Application For Your Shop/Store?
PWA has indeed proved a game-changer for the various E-Commerce stores which were struggling to grow. So, if you feel your business also needs PWA to create a better difference, then why not get in touch and build your E-Commerce ecosystem together?
Our proficient team of developers is excellent at their jobs and can certainly add better value to your business goals. Want to know how can we help? Visit us at www.centrelocus.com and find your answers here.
